For over 40 years, the Ford F‑150 has defined American strength. In this transformative campaign, Bauhaus reimagines that legacy using cutting-edge AI tools to produce a fully-generated commercial that bridges past and future. With visionary creative direction, cinematic sound design, and a narrative that honors the F‑150’s heritage while showcasing its next evolution, “Legacy in Motion” is both a tribute and a technological milestone—where tradition meets innovation, entirely shaped by machine and mind.

Ford | Credits

Creative Direction: John Price
AI Generation: Veo 3
Artwork: Photoshop
Post-Production: Autodesk Flame
Voiceover: ElevenLabs
Music: @bradleyparsons
Edit: Bauhaus
Created by: Bauhaus Collective, 2025